Back to Portfolio
Next.jsShopifyHeadlessTailwindCSS

Artisanal E-Commerce Platform

A full e-commerce rebuild for a premium artisan goods marketplace — Shopify headless with custom Next.js frontend.

Client: The Craft CollectiveYear: 2023Category: web
Artisanal E-Commerce Platform

The Challenge

The Craft Collective's Shopify theme was limiting their brand expression and causing slow load times. They were losing customers to competitors with faster, more beautiful storefronts.

Our Solution

A headless Shopify implementation with a custom Next.js frontend. The visual design emphasized the handcrafted nature of each product with editorial-style layouts and warm typography.

Headless Architecture

Using Shopify's Storefront API with a custom Next.js app gave us full control over performance and UX while keeping the client on Shopify's reliable checkout and inventory system.

Stack Used

Next.js 14Shopify Storefront APITypeScriptTailwindCSSVercelContentful

Results

  • Page speed improved from 62 to 98 (Lighthouse)
  • Conversion rate increased 28% in first quarter
  • Average order value up 15%
  • Bounce rate reduced from 68% to 41%

What's Next

See All Projects